Privacy Policy

Introduction: At HealthLineRX we realize the importance of feeling safe online and are fully committed to ensuring that your privacy is respected and protected. Our Privacy Policy below outlines the type of information we collect and receive from you while you are within the HealthLineRX, as well as ways in which we process and, sometimes, share such information and how you can correct or change such information. HealthLineRX is defined as website and services that are owned and operated by HealthLineRX and its subsidiaries.


  1. How HealthLineRX Collects Information
    • Personal Data you provide
    • Information HealthLineRX collects
  2. Our Use of Your Information
  3. Disclosure of Personally Identifiable Information to Third Parties
  4. HealthLineRX Opt-in/Opt-out Policy
  5. Third Party Advertising and Links to other Sites.
  6. Access and Correction
  7. Guidelines regarding children
  8. Public forums/chat rooms/message boards/bulletin boards/social
  9. How we protect and secure your information
  10. Applicable Law
  11. Changes to this Privacy Policy
  12. Contact Information

1. How HealthLineRX Collects Information
A. Personal Data you provide to HealthLineRX

Personally Identifiable Information is any information that can be used to identify a specific individual such as your name, email address, home address, and phone number. HealthLineRX asks you to provide Personally Identifiable Information in various places throughout the HealthLineRX. Some of these areas where the collection of such information takes place are listed below:

Member Registration
In order to use many of HealthLineRX’s features, tools and services, we ask you to register to become a member. During this member registration process, we will ask you for Personally Identifiable Information. In addition, you may choose to provide HealthLineRX with additional information including marital status, household income, education and employment status.

Email Newsletters
iVillage offers electronic newsletters on a variety of topics. If you subscribe to any of these newsletters, you will be required to provide a valid email address as well as any other information that is relevant to the delivery of the newsletter (e.g., certain newsletters require you to provide your birthday).

Surveys and Polls
iVillage offers online surveys and questionnaires that ask users for opinions on various issues and/or other information. Occasionally, we may request demographic information (like zip code, age or gender) when you answer a survey. Such surveys are completely voluntary.

Sweepstakes and Contests
We regularly operate sweepstakes, contests and giveaways throughout the iVillage Network. We typically ask you for your email address and/or phone number (to notify you if you’ve won, or not). We also ask for first and last names, and sometimes post office addresses in order to verify the entrant’s identity. In some situations, we need additional information as part of the entry process, such as a prize selection choice.

ECommerce Transactions
When you engage in an ecommerce transaction on the iVillage Network you may be asked to provide credit card information and other Personally Identifiable Information in order to complete the transaction.

Health Information
In order to use some of the tools and services on the iVillage Total Health pages you may be asked to provide information about your health. When you provide this information, in certain circumstances iVillage will associate it with Personally Identifiable Information.

B. Information gathered by iVillage and its third party service providers

When you visit the iVillage Network and interact with the services and tools that reside there, iVillage and third parties with whom iVillage has contracted to provide services to iVillage may collect information on your actions. This type of information is generally collected from two sources. One is from the server log files and the other is from cookies.

  • IP Address Your IP address is a number that is assigned by your ISP (Internet Service Provider) to your computer to identify its location. We use your IP address to help diagnose problems with our server and to administer our website. We also sometimes use IP addresses to communicate with members and subscribers and possibly even ban those members who are not complying with our Terms of Service.
  • Cookies Our site uses a feature of your browser to set a “cookie” on your computer. Cookies are small packets of information that a site’s computer stores on your computer. The iVillage Network can then read the cookies whenever you visit the iVillage websites. We use cookies to save your password so you don’t have to re-enter it each time you visit our site, to deliver content specific to your interests, to track the pages you’ve visited and to make sure you don’t see the same ads repeatedly. These cookies allow us to use the information we collect to customize your iVillage experience so that your visit to iVillage is as relevant and as valuable to you as possible. You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies you may be unable to use those iVillage services that require registration in order to participate or will have to sign in each time you visit the iVillage Network. Our advertising is currently served by third party advertising companies which deliver a cookie to you so the ads you see can be tracked and ensure that you are not shown the same ad too many times. Since the third party advertising company only tags your computer with a number, they know nothing about who you are. iVillage does not provide these third party advertising companies with any personally identifiable information. However, these companies may use non-personally identifiable information about your visits to the iVillage Network and other sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

2. How iVillage uses Information it collects

iVillage uses the information you provide for several purposes, such as to communicate with you and to give you a better experience when visiting the iVillage Network by personalizing tools, content, services and email messages. iVillage also uses this information to build new services and develop offers that iVillage believes are more relevant and valuable to you.

The information collected by iVillage is also used to create aggregated portraits of the iVillage audience, portraits which present anonymous statistical demographic information but no personally identifiable information. This aggregated information is used, among other things, to determine trends and needs, and also to supply market research to potential advertisers and partners to help them understand who the iVillage audience is. For example, we may create a report that tells advertisers that 60 percent of our members are females in a certain age range, so that they can determine which of their products or services are most appropriate for our members.

iVillage offers the ability to forward an article to another person via email. If you use this service, we will use the recipient’s email address in order to send the article or postcard and we will also ask for your email address. We do not use the recipient’s email address for any other purpose unless such recipient gives us permission to do so.

3. Disclosure of Personally Identifiable Information to Third Parties

iVillage does not sell or otherwise share Personally Identifiable Information with unaffiliated third parties without your consent (please see the Opt-In/Opt-Out Policy below), except in the following instances: (i) disclosure is required by applicable law or pursuant to a court or similar order; (ii) as deemed necessary, in iVillage’s discretion, to protect the legal rights or the property of iVillage, a member or third party, or to prevent personal injury; and/or (iii) in the event of a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the assets or stock of iVillage or its affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings). In addition, iVillage may provide Personally Identifiable Information to third parties who are providing technical or fulfillment services on behalf of iVillage when such disclosure is required in order to provide those services, provided that such third parties agree to be bound by iVillage’s Privacy Policy. iVillage also reserves the right to share any Personally Identifiable Information or other information about you which you provide to (or which is gathered from) the iVillage Network with any or all of its subsidiaries and affiliates (collectively, our “Affiliates”) (subject to the opt-out right described below, with respect to disclosures of Personally Identifiable Information to Affiliates for their direct marketing uses). iVillage will also have access to any information you provide to (or which is gathered from) the web sites of any of our Affiliates.

Oftentimes, sweepstakes and contests offered on the iVillage Network are sponsored by unaffiliated third parties. Information that you provide as part of an entry into a sponsored sweepstakes or contest will be shared with the sponsor if we advise you of such in the sweepstakes rules. Most sweepstakes and contests will also ask you to consent to the release of information contained within the entry form for tax purposes if you become a winner. You should carefully review the rules of each sweepstakes, contest and giveaway which you enter as they may contain additional important information about iVillage’s or a sponsor’s use of your personally identifiable information. To the extent that you wish to avail yourself of the health, wellness and medical related services and tools available through the iVillage Total Health site, iVillage will be required to share certain personally identifiable information with the health, wellness and medical partners you have chosen to interact with. iVillage is a founding member of the Health Internet Ethics Organization. Click here (,,p8b5,00.html) to review the Hi-Ethics principles. iVillage will use commercially reasonable efforts to contractually require all such third party advertisers and partners to agree to abide by either the terms of this Privacy Policy or the Health Internet Ethics principles, as applicable.

The information you provide on pages of the iVillage Network that are co-branded with a third party (including tools that are hosted by a third party) may be shared with advertisers and partners on an aggregated basis and in these instances your permission will not be requested since no Personally Identifiable Information will be shared or provided to these third party sponsors or advertisers. iVillage will, however, use commercially reasonable efforts to contractually require all such third party advertisers and partners to agree not to use any non-personally identifiable information about you, in conjunction with other sources of information, or otherwise, to identify you.

4. The iVillage Opt-in/Opt-out Policy

Upon registration or from time-to-time, you may be asked to indicate whether you are interested in receiving information from us about special offers or news about our sites and advertisers. If you do choose to receive these communications by means of an opt-in, we will occasionally send you an email message that matches your request(s). We currently provide the following opt-out opportunities:

  1. At any time, you can follow a link provided in every newsletter or email message (except for e-commerce confirmation or service notice emails) to unsubscribe from that mailing list or email service.
  2. At any time, you can contact us through to have your contact preference changed to “Do Not Contact Me.”
  3. Notwithstanding anything else in this Privacy Policy, please note that iVillage reserves the right to contact you in the event of a change in the iVillage Terms of Service and/or this Privacy Policy.
  4. At any time, you can opt out of having your Personally Identifiable Information shared with our Affiliates for their direct marketing purposes.

You will also be provided with the opportunity to opt-in to receive offers, goods and services directly from select companies other than iVillage. In such instances where you have opted-in to receive such offers, goods and services from third parties, iVillage will share your information with such third parties and will often provide you access to the Privacy Policy of the third party for your review via a link. In some instances, when you have the opportunity on the iVillage Network to subscribe to a newsletter offered by a third-party email service or advertiser or partner, the email address information will be located on the third party’s server and any information you provide is subject to that entity’s Privacy Policy, not this one.

If you have additional questions about how one of our advertisers, partners or sponsors use information about you, we urge you to contact them directly. For purposes of this Privacy Policy, “opt-in” is generally defined as any affirmative action by an iVillage member or visitor to submit or receive information, as the case may be.

5. Third Party Advertising and Links to other Sites.

The iVillage Network contains links to advertiser and partner websites that are not co-branded or affiliated with iVillage in any way. We cannot be responsible for the privacy practices or the content of such non-iVillage websites, and we do not control the practices of any of our advertisers or partners to whose sites we link.

6. Access and Correction

iVillage provides you with the ability to access, correct or change the Personally Identifiable Information in your member portrait at any time, including contact information or other information you’ve provided to us. However, you cannot currently change your member name although you may re-register and choose a new name. To review, modify or delete your member information, please click here. Please be advised that iVillage currently archives information it collects on its members and visitors.

7. Guidelines regarding children

Personal information about children is a concern for all of us. At iVillage, we take the protection of children’s privacy very seriously. iVillage does not encourage participation or visitation by children. Visitors who are known to be under the age of 13 are prohibited from becoming a member. Anyone under the age of eighteen is discouraged from participating in any sex related chats or message boards and we ask that no one less than eighteen years of age become a community volunteer.

8. Public forums/chat rooms/message boards/bulletin boards/social networking

Throughout the iVillage Network various public forums such as chat rooms, message boards, “ask the expert” areas and various question and answer areas are available to you as a registered iVillage member.

Please remember that any information you disclose in these public forum areas becomes public information and is immediately accessible on the iVillage Network, so it is important for you to exercise discretion and appropriate caution when deciding to reveal personal information in these areas. iVillage may decide to utilize the content of Q&A;’s, interactions with experts, and/or chat room and message board content throughout the iVillage Network and in promotions in order to enhance iVillage’s editorial, advertising, promotional and similar activities. In those cases, we often provide authorship credit by listing the author’s member name. We therefore encourage you to use care in protecting your identity when you choose a member name and to keep your member name confidential.

Within the social networking platform, iVillage Connect, you have the ability to determine who can view your profile or any part of your profile. When you create your profile, or at any time after you’ve created your profile, you can set your privacy settings by clicking on to the “Privacy Settings” link under the “My Page” tab. By clicking on the “All Users” button (which is the default setting), all of your information will be available to all users. If you click “Friends Only”, you have the ability to limit those who can view your profile to those users of whom you provide approval. While a “Friends Only” setting will limit access to your profile, in all instances, please use the same caution you would use in posting information about yourself on any other part of the iVillage Network.

9. How we protect and secure your information

iVillage has numerous security measures in place to protect you from the loss, misuse and alteration of the information under our control, including your credit card information if you choose to conduct an e-commerce transaction on the iVillage Network. All of your member information require use of your password. We recommend that you do not share your password with anyone. iVillage uses industry-standard tools, such as firewalls, to ensure that your information is secure and confidential.

10. Applicable Law

We control and operate the iVillage Network from the United States. The iVillage Network is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Please note that we do not represent or warrant that the iVillage Network is appropriate for use in any particular jurisdiction. Those who choose to access the iVillage Network do so at their own initiative and are responsible for complying with all local laws, rules and regulations.

11. Changes to this Privacy Policy We will notify our members when we make any significant changes to our Privacy Policy that affect the use of any personally identifiable information we collect. We will not make new use of any Personally Identifiable Information which iVillage gathered from individual members or visitors prior to any such significant change in our Privacy Policy without first obtaining the member’s or visitor’s consent for any new uses. In instances where we ask for your Personally Identifiable Information and we tell you the data we are collecting on that page will be shared with unaffiliated third parties, and in cases where a member, visitor or subscriber to the iVillage Network opts-in to share his/her information with third parties, those disclosures and opt-ins will override anything to the contrary in this Privacy Policy. In addition, iVillage reserves the right to make non-significant changes to our Privacy Policy that will not affect iVillage’s use of a user’s Personally Identifiable Information at any time without any notice to you other than posting any such changes in a revised Privacy Policy on the iVillage Network. We encourage you to periodically review our Privacy Policy to be sure you are familiar with the most current version. The Privacy Policy will include the most recent date in which any revision has been made. Please note that this Privacy Policy is also incorporated into iVillage’s Terms of Service.

12. Contact information If you have questions about this Privacy Policy or anything else about iVillage, you can contact us at the following email address:

Scroll to Top